A well-designed website is like
the icing on a piece of strawberry cake - you can do without it, but only with
it is good. For hairdressers, having their website is an excellent opportunity
to present their services, do marketing, and attract customers' attention. Here
you can find out which top 11 contents and properties are important. Before
starting, a proper barbershop
business plan must be created for the effective growth of the salon.
Five reasons to have a professional hair salon
website
Be one step ahead of others
Hairdressing salons face great
competition - so stand out from the crowd and strengthen your market position!
Even today, there are many salons without their website. Or even worse: You
have boring, outdated, or overloaded websites that put off the visitor. It is
therefore important not to rely on cheap self-made solutions but to invest in a
professional side.
Acquire New Customers
Finding a new hairdresser is not
difficult, but finding a good hairdresser is! Smartphones, tablets, and the
like are an integral part of our lives. That's why you go straight to Google
when you're looking for a new hairdresser. If you are not on the website and do
not maintain your information about the salon on Google My Business, you are
wasting valuable potential. Because website visitors can become new customers,
and new customers can become regular customers.
Present yourself in the best possible way
When it comes to hairstyles, do
you do everything possible to make your customers look as attractive as
possible? Then do the same for your website! Would you give other people an
ugly business card from your salon? No! Because the card should present you and
your services in the best possible way. This is also how it looks with your
website. It is a detailed business card and should be as personable,
up-to-date, informative, and target-oriented as possible.
Build trust
When it comes to haircuts,
highlights, and the like, you want to be sure that your wishes will be
fulfilled. That's why people prefer to turn to professionals. You can present
your services professionally and generate trust via your website.
Information is everything
Where can you find better information
about opening times, services, specials, the team, and other things than on
your website?
Which website properties are important?
Simple structure
Online there is a high risk that
website visitors will click away after a few seconds and close your page. To
prevent this, make sure your website is simple and easy to navigate. Often the
visitors have a specific goal in mind, which must be easy and quick to find.
Appealing Design
When it comes to hairstyles, it
is always about beauty. This also applies to your website. Outdated and
cluttered websites put you off. Therefore, a simple, modern, clean design is
important that invites you to explore and encourages you to visit your salon.
Rely on a mobile site
Around 68% of Germans use mobile
internet (as of 2016). And the number keeps increasing. You probably know the
situation yourself: you open a website with your smartphone that has not been
optimized for mobile devices. Instead of dealing with the website on the small
screen, leave the page and go to another one.
The six most important pieces of content for hair salon websites
Contact details,
Opening times, telephone number,
address, route map - this is the most sought-after information. They have to be
easy to find, preferably directly on your home page!
Capitalize service and illustrate
on your side how you can be reached, for example by public transport.
Information about your own parking spaces can spontaneously tempt you to visit.
Prices
What does a visit to the
hairdresser cost me? Clear price information is highly valued. Create
transparency and state what you charge for individual services. So there is no
fear of hidden costs.
Team
Customers want to know whom they
are dealing with. A friendly team builds trust.
Unique advantages
Do you offer a special service
that no other hairdresser in the area has? Point this out to your website
visitors. Preferably directly on the home page, so your score at first sight.
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