Today, after the impact of Covid-19, if your company is not present on social platforms, it does not exist! As a result, the social media industry is booming. Like never before.
Companies wishing to
meet the needs of their target audiences should strongly consider exploiting
the communication tools offered by social media channels.
Mainly because target
audiences are using these networks more and more effectively; some even
interact daily with their favorite brands. All log in at different stages of
their buying journey.
This creates plenty of
opportunities to tap into to get in touch with your ideal client.
In addition, more and
more social network users, coconuts, read a company's profile on social media.
They thus evaluate their customer relationship.
From then on, the
quantity and quality of publications, comments, and especially opinions on a
Facebook page, Linkedin, TikTok, or even Snapchat have become decisive.
In addition, another
very interesting advantage: social networks boost your referencing on search
engines!
Definition of
Social Media Marketing
Social
media advertising services has become a catch-all term that encompasses all marketing
actions on all social media platforms.
Hubspot, our premier
inbound marketing partner, defines social media marketing as:
Creating content to
promote your business and products on Facebook, Instagram, and Twitter, among
other social media sites. Your unique content should be tailored to the
specific platform it's being shared on to help drive conversions and increase
brand awareness.
Benefits of Social
Media Marketing
What are the
advantages of integrating social networks into your digital marketing and
communication strategies?
Improve your SEO
ranking.
Social media improves
the visibility of your messages. Promoting on social media
makes your content incredibly shareable. It also increases your business
profile, making it more credible and trustworthy for search engines.
As your content
becomes much easier to share, you increase your chances of building quality
backlinks. This directly improves your ranking on search engines, such as
Google.
The use of hashtags,
the optimization of your social profiles and the creation of posts/tweets
increase your audience's engagement.
A strategy that boosts
your referencing and your SEO!
Boost brand
awareness
Social media marketing
plays a vital role in increasing your brand awareness.
Your social media
presence makes it easier for existing customers and prospects to find your
brand on the internet. Given a large number of social users active daily, the
scope of your business is multiplied. Your target customer gets in touch with
you more easily and quickly.
Social platforms are
also a great way to tell your brand's story to a very large audience
(storytelling).
Increase traffic to
your website.
Without social media
marketing, your business' internet traffic is limited to your regular
customers.
Social media promotes
your content and your brand to a wider audience. People who use other keywords
to find your products and services.
The more quality
content you share, the more high-converting traffic you drive to your website.
Understand your
audience
Social networks
connect you directly with your community. Social platforms are not just
marketing machines. They are a channel of communication. They allow you to
understand the needs of your audience. A better knowledge of your customers
makes it possible to create a direct link with them. The connection is then
simplified.
Social media,
therefore, allows you to address your target audiences personally. To solve
their problems and thus improve the image of your brand. Your editorial line
gains in quality and efficiency. It becomes more personalized. As a result,
your prospects and customers have increased engagement with your business.
Boost sales
Promoting your
products on social networks is a simple and effective way. Lead generation is
facilitated as you advertise to people who have chosen to engage with you by
following your account.
The more regular your
presence, the more your audience will likely buy your products and services
since it is naturally in contact with your brand.
That said, social
media marketing does more than increase your presence and customer service.
You can also influence
purchasing decisions by sharing relevant content, such as photos and videos, or
by answering questions and offering appropriate solutions.
This is throughout the
purchase journey.
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